Market Strategy
EchoTube is designed to enter the neonatal NG tube market through a licensing-based strategy.
The company would partner with CHOC Innovation to help protect its intellectual property and connect with established medical device manufacturers. These manufacturers already have production, regulatory, and hospital distribution experience.
The target users include NICU clinicians, neonatologists, and hospital purchasing departments. Revenue would come from licensing agreements and royalty payments for each NG tube sold.